Hello and welcome to the 19th Todo Mundo Pod in which we’ll talk about Brazilian guarana!
On today’s podcast, we will talk about a plant that was first grown in the Amazon region called guarana. Many people ask about Brazilian guarana. Sometimes people want the fruit seed to use as a way to lose weight, others want to have more energy during the day and there are still people who want the guarana soda, which is very famous in Brazil. Anyway, I believe this issue is important because I managed to add many new terms for you.
Guarana in Brazil began to be industrialized in 1900, but it was only used for medicinal purposes. After that, there were some attempts to create a soft drink made using this fruit.
The first attempts to create the soft drink did not work. People thought its taste was very bitter. However, in 1921 a Brazilian brand created a drink called Guarana Antartica.
Nowadays, many people believe that the guarana seed can be used to get in shape, but this is not scientifically proven. So be careful when looking for “magic recipes” in these cases.
In the second part of the episode, I will talk about the “war of ads” that exists between Guarana Antartica and Coca-Cola.
Here in Brazil the brands do not usually challenge their competitors when they do TV ads, but among the soft drinks brands, it is a little different.
As I said in the episode, here’s the video with some ads that Antarctica made over the years.
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Here is the link to Antarctica’s Guarana website.
If you have any difficulty about when to use “por” and “para” in Portuguese, listen to our last episode on the topic.
That’s enough for today! I hope it will be useful to you.
Thanks a lot.